Times when people are on breaks from work also have high engagement rates for video.

Even though day time posts generally gain more engagement, videos are more popular at night time, between 9pm and 8am, when people are home and have more free time.

A Hubspot study found that the period of most consistent engagement is weekdays between 2pm and 5pm.Įven so, video does have some specific considerations you should keep in mind when choosing your posting schedule: Best time to share your Instagram video:.

Posting slightly before people are on their phones and on the go is smart, with some studies showing that Thursdays and Fridays at 5am tend to be great for post engagement.

Generally, Mondays and Thursdays are be the best days to post, with any time other than 3pm to 4pm being a good time.

In addition to nailing the technical aspects such as the correct video format for Instagram, it is also vital to know when is the best moment to post your videos, as this is vital in ensuring that you can get the broadest exposure, and allow you to engage consumers more effectively.īefore going on, let’s examine how users engage with content on Instagram: When is the most active time on Instagram? Video is an underrated method for small business to compete with bigger businesses.

Best time to post on instagram monday